Most of our customers write on WhatsApp, not email. The CRM has the deal, but the actual conversation lives on someone’s phone. When that person is off, nobody knows what was promised.

Do you sync WhatsApp chats into the CRM somehow, or do you just log a summary by hand? Curious what’s working for teams that aren’t huge.

UPDATE: thanks for all the tips. we went with Wassenger in the end, but WaliChat also came up a lot and looks good too if you want something easy to set up on your existing number, with Claude integration