The blog Android Authority offers this TLDR: Google updated its privacy policy to clarify that it could use information shared through Personal Intelligence to personalize ads. Gmail, Drive, and Photos content isn't used for targeted ads by default, but connecting them to eligible Google services could change that. Digital Trends explains: Google has long promised that your Gmail, Drive, and Google Photos content never helps it personalize ads. However, since October 16, 2026, its privacy policy adds a catch. The promise lapses if you let other ad-showing Google services use that content. That means using Personal Intelligence, an opt-in tool that lets Google's AI search read your connected apps, does exactly that (via Google). If you ask Google's AI Mode where to eat near your hotel, and it can identify your hotel from the booking confirmation in Gmail, find the location in Maps, and then suggest a few places you might like. That's the helpful half. The twist, however, is that AI Mode can also show sponsored results. Google mentions that the personalized ads follow what the question and answer are about. So, while your inbox never goes to an advertiser, it can quietly shape the answer, which, in turn, shapes the ads. Google's defense is elaborate. First, it says connecting the apps is optional. Second, advertisers can't see the information or content Google accesses in your Workspace apps (including your inbox and photos). Finally, sensitive topics like health are off-limits. Ars Technica shares the response they got from a Google spokesperson: that Google isn't scanning your entire inbox to feed their advertising profiles, but if you choose to pipe your personal data into an AI search tool — then the ads Google shows you could be based on that information. If you want to ensure ads never use your personal data in this way, you'll need to make sure Personal Intelligence is turned off. The easiest way is to access the Gemini settings for Personal Intelligence and disable the connected apps. These settings are also a few levels deep in your main Google account settings under Data & privacy > Personalization settings > Manage Personalized Recommendations in Search Services > Connected Content Apps. From there, you can disable connections to Workspace and Google Photos.

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Citizen Lab says it has documented the first publicly confirmed case of zero-click mercenary spyware being delivered through targeted online ads, a technique it calls "AdFection." "There has been a lot of buzz that online ads can be used to identify and automatically hack targets with pinpoint precision, but now for the first time, we have concrete technical evidence showing this process in action," said Bill Marczak, a researcher at Citizen Lab. The Guardian reports: Citizen Lab, a digital investigations research unit at the University of Toronto, said it believed dozens of devices at the Qatari broadcaster Al Jazeera had been compromised by spyware delivered through ads run by Discover-Tech, which describes itself as a specialised digital advertising agency. According to Citizen Lab, Discover-Tech operates a software platform called Controlium that allows its clients to "mass-profile and deanonymize" internet users then covertly hack targets with third-party spyware. Unlike infections that rely on people interacting with links or files, the spyware requires no interaction from the victim to be installed, making it a new delivery technique, Citizen Lab says. The infections happen without a user's knowledge, and in a matter of seconds, according to Citizen Lab. "[The online advertising] ecosystem is being weaponized at a massive scale to profile millions of users, then silently infect targets with zero-click mercenary spyware," the report says. According to the report, Controlium is able to harvest a user's identity and IP address when the user is shown a seemingly benign custom-created ad -- for example, for a digital game or a telecoms service. If the user has been selected as a target for hacking, a mercenary spyware firm can then send a malicious code containing spyware to their device, the researchers say. They say that millions of users worldwide have been served ads by Discover-Tech since 2024, including in Yemen, Brazil, Mexico and Czechia. [...] The full extent of the targeting allegedly enabled by Discover-Tech is unknown. Citizen Lab's findings join mounting evidence that the opaque arrangements underpinning the world of online advertising can be leveraged for surveillance.

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