The sales team keeps flagging that records are out of date. Contacts who've changed roles, companies that have restructured, accounts that no longer fit the ICP but are still in active sequences.

Tested a few options. Apollo is solid with contact coverage but the company record freshness has been inconsistent in testing. PDL has better raw volume but the dataset refresh cadence on company records hasn't been tight enough. Coresignal has been a more reliable option for data freshness so far.

Has anyone built something more automated here? Interested in what the trigger logic looks like when it actually works.