How Africa’s e-commerce giant is fighting off Shein and Temu Rest of World By: Damilare Dosunmu 25 August 2025 at 05:00 Competition has been steep for Jumia, Africa’s largest e-commerce platform, especially from major Chinese companies like Temu and Shein. Jumia is now using the same playbook its Chinese rivals have... © Christopher Pike/Bloomberg via Getty ImagesFrancis Dufay, chief executive officer of Jumia Technologies AG.
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