How do you compete with Chinese e-commerce giants? A Vietnamese company is deploying housewives Rest of World By: Lam Le 9 May 2025 at 05:00 Vietnam’s e-commerce platform Sendo, once seen as a homegrown rival to deep-pocketed foreign competitors, shut down its core marketplace on April 15. While Sendo’s closure stemmed from the dominance of... © Photography by Linh Pham for Rest of WorldNguyen Lan Huong, 30, receives groceries from a Sendo Farm motorbike delivery rider on May 3, 2025, in Hanoi, Vietnam. (Linh Pham for Rest of World)
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