I’m a WordPress theme developer. I release free versions of my themes on the official WordPress Theme Repository and sell the Pro versions on my own website.

Recently, I’ve noticed that my Pro themes aren’t getting as many sales as I expected.

I’m curious about the current market:

- Are other independent WordPress theme developers experiencing the same thing?

- Has the demand for premium themes decreased?

- What’s currently working for you to convert free theme users into Pro customers?

I’d appreciate hearing about your experience, especially from developers selling themes independently.