noticed the AMC theatres site has had queue times of over an hour today… just to get onto the homepage. That’s a bit strange right?

AMC has ~650 locations in the US. Assuming ~10 screens per location, ~5 showings per screen per day, and ~300 seats per auditorium (probably a generous estimate), that’s roughly 10 million available seats per day.

Even if site traffic is 5x higher than actual ticket sales, we’re still talking about something in the ballpark of 50 million daily visitors.

That’s obviously not nothing, but it also doesn’t seem like an absurd amount of traffic for a company this large. I’m curious what the technical/business rationale could be?