I built the opposite of a CRM: a private layer for sales reps. The hard question is who pays.
CRMs are built for managers. Reps end up logging a sanitized version of reality and keeping the real story in their head ("Bob is wobbling on price, Sarah went dark, manager hates this account").
So I built a tool around what the rep does between meetings:
- Voice or text dump after a call on mobile. No fields, no forms.
- The dump turns into CRM-ready reminders in a Chrome extension that sits next to the CRM. One click to copy each into the CRM.
- Every morning, an intel digest per prospect with news, hiring signals, competitor moves.
- A private coaching tab where reps can think out loud about a deal.
Data stays in the browser. By design, the promise only works if the manager doesn't see it. Which raises the real question:
If the manager has no visibility, the company won't fund it. Would a rep pay for this out of their own pocket?
Or is "personal productivity for salespeople" a category that just doesn't exist, because reps are wired to expect the company to provide their tools?
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