My startup closed our Series A recently and it’s time to migrate our database from Google Sheets into an actual CRM. I want to avoid ending up with a bloated HubSpot nightmare. I’ve seen this happen twice. It starts out well but after a year or two you’ve got 50 custom properties no one remembers creating, and the dashboard takes an eternity to load.

I’m looking for recommendations for a CRM that will be fast, solid UI, and can serve as the single source of truth for a 20-50 person GTM team. Not interested in enterprise grade systems like Salesforce. We don’t need that level of complexity. But to be clear I want this to still work when we have 200 people without having to hire a FTE to manage it. I know it probably sounds like I’m asking for the moon and if I am then feel free to say so lol. What CRMs should we consider?