I spent months cold calling local service businesses (trades, salons, small restaurants). Originally I was selling websites, but the conversations kept drifting into how they track customers.

What I heard over and over: - Their "CRM" is a notebook, a phone's recent calls list, or the owner's memory. - They've tried real CRMs. Most quit within weeks because setup felt like a second job. - What they actually want to know is simple: did more people call this month, where did they come from, and what should I do next to get more?

That pushed me to build something much lighter, mostly tracking calls and Google listing views and turning it into a short weekly to-do list, rather than a pipeline tool. (I'm the founder of that, not linking it here.)

Question for the CRM folks: for a one- to five-person business, what's the minimum version of "customer tracking" that actually sticks? Have you seen any setup an owner keeps using past month two?