CRM demonstrations usually focus on what happens inside the platform.

But many of the real problems appear between systems: customer-service records, contact-centre conversations, billing data, analytics, marketing activity and knowledge bases.

If you were evaluating a CRM or CX platform, which integration would you insist on seeing live rather than accepting a slide that says “seamless integration”?

And what failure or limitation would you specifically test?

I’m helping organise an online CX technology event where providers will give focused demonstrations followed by Q&A.

Disclosure: I’m involved in organising the event.