Hey everyone,

I’ve worked as a copywriter and content marketer for a few years. With AI changing so much on the writing side, I’m trying to move toward the more digital, technical side of marketing.

I was already writing a lot of emails back then, and I’d also done HubSpot’s free certifications, so lifecycle marketing felt like a natural fit. Over the last three months I freelanced in Mailchimp (the project is finished now), and I built my own automations in Brevo for a personal project.

Now I’m trying to figure out what to do next to become a stronger candidate for jobs, and honestly I feel a bit lost:

• What kind of roles should I be aiming for at this stage (e.g. email marketing specialist, CRM executive, lifecycle associate, marketing automation), and which ones have more opportunities right now?
• Should I go deeper into email marketing specifically, or broaden into CRM in general, like learning other CRM platforms?
• What skills or experience actually make someone stand out when hiring for lifecycle/CRM roles?
• Are there any guides, courses or certifications you’d recommend?

I’ve also put together a portfolio of what I’ve done so far and would love feedback on it. Happy to share the link in the comments if that’s allowed here.

Would really appreciate any advice from people who’ve made a similar move or who hire for these roles.

Thanks!