In growing businesses, it becomes harder to track customers' data and follow-up with them. Information might be scattered around, there might be some people who do not know about the changes and duplicated entries become a problem.

The first problem is related to the fact that one needs to have all customer information in one place. The second problem is to understand which activities should be automated while others remain manual. Integration of a CRM system with email, sales, and customer support systems is complicated when these applications are not compatible.

In my opinion, it is very important to understand the approach to customer information in order to choose a CRM system accordingly.

If you are using CRM software already, what problems did you face in working with it? Was it information management or follow-up tracking, tool integration or team participation in using the system?