Sales and customer teams spend their day on slack or teams....but the CRM is where they are expected to record everything that happened. As a result, updates get pushed to the end of the day...some never get entered at all and managers end up chasing people for pipeline updates. This gap is where a lot of CRM data starts losing context and eventually, accuracy. Do you think CRM should work more closely with the tools these teams already use every day instead of making them switch between systems? Where do you see the biggest gap between customer conversations and what actually gets recorded in the CRM?