it's a woo US kids toy brand i work with, we launched a referral program where the friend gets $30 off and the person who referred them gets $30 on their next purchase. same offer since early september, the offer didn't change and referral sales more than doubled.

im sharing because i think it says something about when to set this stuff up before bfcm

so the referral share actually went up while the whole store doubled, and my read is that referrals mostly scale with how many people are buying, every new customer is a potential referrer later, so the program gets busier right when the store does. which is the argument for having it live and tested before black friday instead of setting it up in the middle of it

anyone else trying referrals before bfcm?

it's a woo US kids toy brand i work with, we launched a referral program where the friend gets $30 off and the person who referred them gets $30 on their next purchase. same offer since early september, the offer didn't change and referral sales more than doubled.

im sharing because i think it says something about when to set this stuff up before bfcm

so the referral share actually went up while the whole store doubled, and my read is that referrals mostly scale with how many people are buying, every new customer is a potential referrer later, so the program gets busier right when the store does. which is the argument for having it live and tested before black friday instead of setting it up in the middle of it

anyone else trying referrals before bfcm?