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I’ve spent 2 years building a WordPress page builder around the things I wanted in my Elementor workflow

20 October 2026 at 05:48

I've been working with Elementor for years, and it’s been a big part of my WordPress development work. But over time, I found myself wanting more functionality built directly into the builder instead of relying on separate addons, plugins, or external tools.

So we decided to build Craftor.

After two years of development, we've built a visual page builder with:

  • 72+ widgets included in one plugin, with responsive controls, global styling, and revision history.
  • Global Widgets - update a reusable component once and have the changes reflected everywhere it's used.
  • Theme Builder, Popup Builder and Flyout Builder built in.
  • Advanced form builder with conditional logic, multi-step forms, payment collection, quizzes, and 25+ field types.
  • Built-in automations with 19 actions, including webhooks, Google Sheets, and other integrations.
  • AI-assisted building - generate page sections from prompts and edit existing elements using natural language.
  • Figma import - turn designs into editable widgets instead of starting from scratch.
  • WooCommerce tools for building product pages, shop archives, carts, and checkout experiences.
  • Developer tools for extending the builder with custom widgets and automation actions.

The idea was to bring more of the website-building workflow into one place, rather than constantly piecing together separate tools.

I'm not going to claim Craftor is better than Elementor at everything. Elementor has a mature ecosystem, and we're still building ours.

I'd genuinely like to hear from people here:

What do you wish Elementor did natively that currently requires an addon, another plugin, or a workaround?

And if anyone is interested in seeing what we've built, here's the website: https://craftor.net

I'd appreciate honest feedback, including criticism. We're building this for people who actually work with WordPress, so hearing what matters to you would be valuable.

submitted by /u/Usual_Exercise_5408
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