I’ve noticed that many small businesses use WhatsApp for almost all of their internal and customer communication.

The problem is that important leads get buried in chats, follow-ups are forgotten, and there’s often no clear way to know which conversations need action.

At the same time, asking a small business to adopt a complex CRM can create another problem: too many steps and too much friction.

So I’m curious

How effectively manage and track business conversations on WhatsApp?

Are there any simple tools or workflows that help you capture leads, assign follow-ups, and make sure opportunities don’t get lost?