Hi everyone, I’d like to share my first publicly released plugin. I built it because I was tired of seeing AVIF support locked behind paywalls in other image optimization plugins.

PDEV Image Optimizer is a free WordPress plugin for converting images to WebP or AVIF. Everything runs locally on your server: no account, no tracking, no Pro version, and no features locked behind a paywall. The only real limitation is what your hosting environment supports.

After installation, the plugin checks your server capabilities and gives detailed information about potential conversion or image-delivery issues. It can also detect conflicts with other popular image optimization plugins.

It includes thumbnail regeneration, safe cleanup of generated optimized images, and optional Cloudflare support.

It’s still missing features such as WP-CLI support and direct conversion from the Media Library. Both are planned for future updates. Feel free to suggest other features you’d like to see.

Free, no account, no tracking, no paywall:

https://wordpress.org/plugins/pdev-image-optimizer/

Feedback from real WordPress setups is very welcome.