With so many small business CRM options, it’s hard to know which one is best for your business needs. Asking for recommendations often leads to people listing the same handful of CRM options, with little to no context about which type of business each CRM is actually most ideal for.

Choosing a simple CRM is usually the best approach for small businesses. But “simple” can mean different things depending on which industry you’re in and how your business operates. For instance, service-based businesses with long-lasting customer relationships would require a very different system from product-based businesses with shorter sales cycles. Team size matters here, too.

Here are a few workflow-related questions to ask when choosing your ideal CRM solution:

• How many people actually need to access customer records? If it’s just two or three people, you’ll likely find you won’t need all of the collaboration features in a bigger CRM.
• How long is your average sales or client cycle? Lightweight pipeline tools are better suited to shorter cycles. You’ll need solid activity logging and follow-up reminders for longer cycles.
• What does your current process look like in a spreadsheet? Noting the different columns you’d track when using a spreadsheet is a great way to determine what your CRM needs to do.

A common mistake small businesses make is evaluating how many features the CRM has instead of what the business really needs the CRM to do. Focusing on feature depth at this stage results in businesses paying for features they’ll never use and makes the CRM seem more complicated than it should be.

It’s best to start by analyzing your own workflow, figuring out the features needed to support that workflow, and then searching for a CRM that ticks those boxes. Remember, the best CRM for your business is the one that is used consistently.

What's been the hardest part of your CRM search so far?