i used to hate seeing blank fields in hubspot

company size missing? go check linkedin

job title looks weird? figure out what they actually do

someone writes ""looking for solutions"" on a form? cool, now spend five minutes trying to decide if that means anything

then copy everything back into the crm one field at a time

did this for way too long lol

we eventually started messing with a workflow using hubspot, sales navigator, typeform, slack, and expertise ai to help with some of the enrichment

and the funny part is i've gotten way more comfortable with leaving fields empty

can't confidently tell how big the company is? blank

""exploring options"" could mean literally anything? no intent label

senior sounding title but no clue if they actually own the problem? leave it alone

at first this bothered me because the records looked incomplete

but honestly i'd rather have an empty field than something wrong sitting in hubspot looking official

that's the part i underestimated

once bad data is in the crm, nobody really questions it. a rep sees ""high intent"" or ""mid-market"" and just assumes somebody figured it out

we've got the suggestions going into slack first now and someone reviews them before the important fields get touched

also started locking a bunch of fields once an account is actively owned because i learned pretty quickly that letting a workflow overwrite deal context is a terrible idea

still cleaning up the rules though

curious what fields you guys are actually strict about in your crm

company size? persona? intent? tech stack?

starting to feel like we've spent years collecting data just because the field existed