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Recommendations for affordable CRM and help desk software for B2B operations?

I run a physical B2B food services operation and am looking for recommendations for an affordable help desk and CRM.
I am specifically looking for tools that:
Help manage a mix of support calls and email inquiries efficiently.
Integrate well with automated workplace tools (Google Workspace/Excel-based workflows).
Are suited for a B2B model rather than high-volume consumer apps.
Would appreciate any advice on software that balances cost-effectiveness with a professional, minimalist interface.

submitted by /u/Expensive_2509
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