How do small agencies keep track of follow-ups without overcomplicating their CRM?
Curious how other small agencies handle this.
Once you have several leads and deals going at the same time, I feel like follow-ups are one of the easiest things to lose track of.
You might know a deal needs attention next week, but then a few other things happen and suddenly you're trying to remember who you were supposed to contact and when.
I've been working on a Notion CRM for small agencies specifically around this kind of workflow, and one thing I found useful was having follow-ups tied directly to the deal rather than keeping a separate to-do list.
I also added a simple deal health indicator so it's easier to spot things that are coming up, late, or still on track.
Curious what other agency owners are doing for this β dedicated CRM, Notion, spreadsheets, or just calendar reminders?
What actually works for you?
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