Hi - We're soon launching a new Shopify Audience Insights app and we're wondering how we go about setting up an events/trigger-based CRM program and specifically, how we capture email opt-ins for recontact. Knowing that the email address captured when a Shopify merchant registers may not be the same as the email address as our user(s) - for example, a shop owner might register but a marketer would use our app - what is the best way to capture and email? Any tips on the best way to setup CRM within the Shopify ecosystem?

Appreciate any tips provided.

Hi - We're soon launching a new Shopify Audience Insights app and we're wondering how we go about setting up an events/trigger-based CRM program and specifically, how we capture email opt-ins for recontact. Knowing that the email address captured when a Shopify merchant registers may not be the same as the email address as our user(s) - for example, a shop owner might register but a marketer would use our app - what is the best way to capture and email? Any tips on the best way to setup CRM within the Shopify ecosystem?

Appreciate any tips provided.