Been doing CRM audits for a few agents/teams lately — data hygiene, pipeline health, tagging, that kind of thing — and the pattern across every single one has been strikingly consistent:

1. 20-25% of "active" pipeline is actually stale. Leads marked as live with zero logged activity in 30+ days. Most CRMs don't surface this by default, so nobody's watching for it until it's a real problem.
2. Tagging rot. Same tag existing as 3-4 casing variants ("Buyer" / "buyer" / "BUYER"), which silently breaks any saved search or campaign built on top of it.
3. Zero consent tracking. Almost every export I've looked at has no opt-in/consent field at all — a real exposure most agents don't think about until someone asks.

None of this needs new leads or new tools. It's all sitting in the CRM they already have.

Curious if this tracks with what others here are seeing, or if I've just gotten an unlucky sample size. If anyone wants to compare notes on their own setup, happy to talk through what I'm checking for.