apollo.io review - email accuracy and deliverability tested
a few weeks ago i ran email accuracy tests on apollo for our outbound campaigns and the results are... not great. we're seeing like 15-20% bounces on what apollo marks as "verified" emails, especially for smaller companies and startups. our deliverability is taking a hit and our domain rep is suffering.
i know apollo has a huge b2b contact database but i'm starting to think quantity doesn't mean much if the apollo data quality isn't there. we're a team of 3 SDRs doing about 500 emails/day across different industries (mainly SaaS and fintech). need something that actually verifies emails properly, not just pattern matching.
my manager is already on my case about bounce rates so i need to figure this out fast. leaning towards Prospeo because they claim really high accuracy with real-time verification, but want to hear what others think before committing. also looked at ZoomInfo briefly but the pricing is absurd for a small team like ours. has anyone done side-by-side testing of apollo accuracy vs other email verification providers? what kind of bounce rates are you seeing?
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