Pricing Advice Needed for an AI-Powered CRM with WhatsApp Integration (targeting US mid-size companies)
Me and my partner built a CRM that's basically fully AI driven — lead scoring, auto summaries, AI replies — and it connects to WhatsApp Business directly, plus the normal CRM stuff. Trying to sell to US companies in the 50-500 employee range first.
Still not sure on pricing. Right now thinking something like $80-100/user monthly for smaller teams, dropping to maybe $40-60/user once you're past 100 seats. For AI usage I want to give some credits free then charge per use after, don't want the heavy users to kill our margins if we just charge flat. WhatsApp messaging would be billed separately, basically pass the cost plus a bit extra. Also thinking a one time setup fee, $1500-5000ish, for onboarding and getting the AI trained on their data.
Worried this ends up feeling like a million different charges though. Anyone dealt with pricing AI features separately from the base plan? Does that scare off mid-market buyers or is it normal now? Also not sure if the setup fee is even worth charging anymore or if people expect free onboarding.
Would genuinely appreciate any input from people who've actually changed their pricing around AI stuff and seen how customers reacted.
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