Curious if anyone else is starting to see this. I’m finding myself using the actual CRM UI less now. But weirdly the CRM is becoming more useful.

With both ChatGPT and Claude connecting into CRM, I've started using my chats to just ask questions instead of clicking through reports, views, dashboards etc. Things like what deals need attention, who havent we talked to in a while, what changed this week etc.

I also wonder if this starts fixing some of the old CRM problems. Sales teams hate updating CRM. Sales ops ends up stitching data together from multiple places. Leadership waits for someone to build a report.

Now some of that can happen through AI as the interaction layer. So I’m using the CRM less, but getting more value from the data in it.

Anyone else seeing this yet?

Curious if anyone else is starting to see this. I’m finding myself using the actual CRM UI less now. But weirdly the CRM is becoming more useful.

With both ChatGPT and Claude connecting into CRM, I've started using my chats to just ask questions instead of clicking through reports, views, dashboards etc. Things like what deals need attention, who havent we talked to in a while, what changed this week etc.

I also wonder if this starts fixing some of the old CRM problems. Sales teams hate updating CRM. Sales ops ends up stitching data together from multiple places. Leadership waits for someone to build a report.

Now some of that can happen through AI as the interaction layer. So I’m using the CRM less, but getting more value from the data in it.

Anyone else seeing this yet?