We only message customers a handful of times a quarter, so paying for a full marketing suite never made sense. Tried Twilio first but it needs dev time we don't have. Ended up on Textedly because the entry plan is cheap, you can pause between campaigns, and 10DLC registration was handled inside the dashboard. SimpleTexting was the runner-up — slightly nicer inbox but pricier at our volume. If you're doing occasional blasts rather than weekly campaigns, the monthly price matters more than per-message rates. Happy to answer questions on deliverability, that part was the learning curve.