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13 days in the WordPress.org Featured tab — the numbers, and one thing I haven't seen documented anywhere

Disclosure: it was my plugin. No link and no pitch, just the parts worth

knowing.

Installs went 30 → 200 over the thirteen days, downloads about 1,300.

The number I couldn't find anyone publishing: the share of those people who

ever actually used the plugin went from 50% before the rotation to 4.8%

during. Twenty-two times the traffic, roughly twice the users. Featured is

discovery, not intent.

And the thing I genuinely couldn't find documented: the order of the eight

plugins is redrawn every single day. Same eight for all thirteen days,

different sequence each time I looked. My two days near the top were my two

biggest days by a distance — two data points, so treat that as an observation

rather than a result.

Anyone here been through a cohort? I've got one plugin's worth of data and it

would be useful to compare.

submitted by /u/Queryra to r/Wordpress
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Has anyone here actually been in the WordPress.org Featured Plugins tab?

27 August 2026 at 01:30

The Featured tab is the one that loads by default when you go to Plugins > Add New. Eight plugins, hand-picked, rotated every couple of weeks. It has been running since March.

I went looking for a first-hand account from anyone it happened to, someone writing up what it did to their installs or whether any of it stuck, and I couldn't find one. The curator published figures for the first cohort back in March and said more would follow, but there hasn't been a second report. When someone asked publicly for a list of previously featured plugins, the question went unanswered.

So there is a placement that puts eight small plugins in front of a very large number of admins, and no public record of what it does or who has been in it.

Disclosure: my plugin is in the current rotation, which is why I started looking. I'm logging the numbers daily and I'll publish them either way, including if the answer turns out to be "not much".

One thing I haven't seen mentioned anywhere: the order of the eight is randomised daily. Same plugins, different sequence, stable within a given day. If you're featured and your download numbers move around day to day, that might be why rather than anything you did.

If you have been featured before and kept any figures at all, even rough ones, I'd like to compare.

submitted by /u/Queryra
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