I am writing a HubSpot AEO review and examining its features regarding visibility in AI-generated answers.

There are several features provided by HubSpot that could be used for that task. They include website and content tools which help to publish, CRM data that unites marketing, sales, and service in one place, and reporting to track results. It is important that everything is located within one platform that allows coordinating customer behavior and content. The problem lies in determining how much of the content appears in AI answers and measuring the process. I am also considering how much of it is handled by HubSpot and how much another software should be used.

What features of HubSpot do you find useful when working with AEO? How does its content and reporting compare to other software?