Alibaba.com’s U.S. expansion hinges on wooing mom-and-pop shops Rest of World By: Viola Zhou 11 September 2024 at 05:00 E-commerce giant Alibaba.com is setting its sights on America’s mom-and-pop businesses. Founded in 1999 by Jack Ma and 17 of his friends, Alibaba.com became an e-commerce behemoth that connects suppliers... © Photography by Cassidy Araiza for Rest of WorldPresident of Alibaba Kuo Zhang in Las Vegas, Nevada, on Thursday September 5th 2024.