I've worked with WordPress for years in enterprise and freelance projects. One thing I keep running into is users putting a page together with blocks but the result doesn't look great. Even with the blocks and styles already set up, putting a layout together still takes time.

As developers/designers we can set up a good starting point (patterns, reusable templates, custom blocks, etc) but I still see users needing developer help to add fairly simple pages. Knowing which blocks to use, how to arrange them, where the settings are.. takes some learning.

I've been working on a free plugin called AI Editor to help with this. You describe what you want in a conversation inside the block editor and it adds the blocks. You can also select existing blocks and ask it to change them in the same conversation.

It uses the blocks already available in the editor. It doesn't create new block types and the result stays editable. It works with themes that define their styles through theme.json so it can use the theme's existing styling.

The plugin is free, no ads or distractions. It currently supports OpenAI models and uses your own API key. It uses native WordPress styling and stays in a custom Gutenberg sidebar until you need it.

https://wordpress.org/plugins/ai-editor/

I also added features for devs, like connecting custom abilities through the Abilities API to AI tool calls. For example you could expose an ability that retrieves WooCommerce product details or performs an action through a custom plugin. It can also search existing posts, pages and public custom post types for context.

If you try it feedback is welcome.