I manage a sales floor for my day job and have spent a lot of time working with leads, follow ups, call lists, pipelines, sales reporting, etc.

A while back I started building my own CRM on the side because I kept running into the same thing: either the system is too basic, or it does everything but takes forever to set up and costs a fortune once you start adding users and features.

It kind of snowballed from there and I ended up building Straton. It has contacts, pipelines, tasks, email/SMS, booking, workflows, landing pages, a dialer, and some other stuff I thought small businesses would actually use.

I’m getting close to launching it, but before I start spending money trying to get customers, I’d rather get some honest opinions from people who actually use CRMs every day.

What would make you take a serious look at a new CRM instead of just sticking with HubSpot, GHL, Pipedrive, Zoho, Salesforce, whatever you are using now?

Also, what is the one thing your current CRM does that you absolutely would not give up, and what is the one thing about it that drives you insane?

I’m not looking for people to blow smoke up my ass. If a new CRM is a hard sell no matter what features it has, tell me that too.