I've notice that many businesses invest in a CRM but still struggle with inconsistent sales results.

After talking with different sales teams, the problem usually isn't the CRM itself. It's how it's being used.

some common issues I see:

Sales reps update records only at the end of the week.

Lead statuses are inconsistent.

Follow up reminders aren't used.

Customer notes are incomplete.

Management relies on outdates pipeline data.

A CRM shouldn't just be a place store contacts.

IT should answer questions like:

which deals are most likely to close this month ?

which leads have gone cold?

who needs a follow up today?

where are deals getting stuck in the pipeline?

when a CRM becomes part of the daily sales workflow instead of an admin task, the entire team perform better.

I'm curious what's the biggest mistake you've seen companies make when implementing or using a CRM?