We're a CPG brand that's been killing it D2C but we're trying to expand into wholesale/B2B. Having a hard time finding retailers and distributors that would be a good fit.
Right now we're basically doing manual outreach on LinkedIn and cold emailing lists from trade shows. Also tried some lead generation tools but most are built for SaaS/tech companies not physical products. Looked at Lemlist briefly but it felt very much geared toward software outreach sequences, not really what we need.
For those of you doing wholesale, how are you finding new B2B accounts? Are you going to trade shows? Using brokers? Or just grinding it out with cold outreach? Would really love to hear what's working for other ecom brands in the wholesale game.