My CRM has option to bulk outreach via email. A user's feedback made me rethink how my CRM sends cold emails.

I have built a follow-up focused CRM for small businesses. A user recently told me:

"I made a list of companies to cold-email, but your system only lets me bulk-email leads. There's no way to email the company address directly."

He had a point. Many companies list a public email (info@, contact@), but you can't always find a specific lead behind it. My bulk-mail flow assumed a lead always exists — which isn't true for cold outreach.

So I added direct company-level bulk email.

How do other CRMs handle this? Do they let you email a company record directly, or does every email have to go through a lead first?