Hey everyone! I'm a marketing student and I've been trying to understand sales operations better from people who actually work in this field.

One thing I keep hearing about is how scattered everything can get between the CRM, emails, meetings, pipeline and account activity. Then you end up with things getting missed, CRM data not always being accurate, deals going quiet, missed follow ups, or just not knowing what actually needs attention.

But I'm curious, is this actually a big problem for you guys? Or are there other problems in Sales Ops that are way more painful day to day?

Also what software are you currently using to manage all of this? Is there anything you actually love or couldn't work without? There is a wide range of software that sales and revenue managers are using these days so what is something you guys are looking for when trying to choose one?

And I'm curious about pricing too. For software that genuinely solves an important Sales Ops/revenue problem, what would you consider a reasonable monthly price for a team?

Just trying to understand how this actually works in real companies rather than guessing from the outside and classroom.