Iβve been working on a tool called Aerostic for businesses that run heavily on WhatsApp
One thing I noticed while talking to small businesses is that WhatsApp often becomes their unofficial CRM.
A customer sends a message β someone replies β the conversation gets buried β nobody follows up β the lead is gone.
So weβre building Aerostic around that problem.
The idea is to bring WhatsApp, AI, CRM and automation into one place.
For example, a business can have an AI agent handle initial enquiries, qualify leads, follow up with people who haven't responded, and keep the customer information organized in a CRM. A human can step in whenever the conversation actually needs one.
The goal isn't to replace the sales team.
It's to remove the repetitive work around the sales team.
We're still improving the product, so I'm curious:
How do you currently manage customer enquiries that come through WhatsApp?
Spreadsheet? WhatsApp Business? CRM? Everything manually?
I'd especially like to hear what actually works and what doesn't.
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