We kept seeing the same thing with shop owners, agencies, and small manufacturers we worked with. Leads coming in from WhatsApp, Justdial, IndiaMART, Instagram DMs, walk-ins, and all of it living in someone's head or a messy Excel sheet. Follow-ups missed. Customers forgotten. Sales lost for no reason other than disorganization.

Most CRMs we tried recommending were either built for US sales teams (overkill, expensive in dollars) or too clunky for a 3-10 person team to actually adopt.

So we (Tidbit Technologies) built Pillar CRM around how Indian SMBs actually work:

• An AI voice agent that calls and qualifies new leads automatically, so a fresh enquiry gets a real conversation in minutes instead of sitting in a queue while your team is busy. It asks the right questions, scores the lead, and hands the hot ones straight to your sales person.
• A WhatsApp agent that qualifies leads right inside the chat, so no enquiry gets buried or forgotten in a flooded inbox. Every conversation is captured, sorted, and followed up instead of lost.
• Daily status updates and queries on whatsapp without having to worry about constantly dealing with a UI and getting info that you need on the go
• Direct whatsapp based support, without having to go through various IVR menus
• Built so a non-technical team can actually use it daily, not abandon it in a week
• Pricing runs from ₹1,200 to ₹10,000 a month, so it scales from a solo operator up to a proper sales team. No dollar billing, no enterprise minimums.

Not trying to spam, genuinely want feedback from people running businesses here, also looking to connect with people for co-sell opportunities.