Emails sync automatically. Web forms create records. Meetings land on the calendar. And then the highest-intent channel — someone literally calling the business — depends on a human remembering to type "spoke with customer" into the CRM afterwards.

Every rollout I've been near, call logging is where adoption goes to die:

- Reps see manual call logging as admin work with zero benefit to them

- Managers end up coaching from a CRM that's missing a third of real activity

- "Log everything" mandates last about three weeks

- VoIP integrations solve it only for teams that actually sit on VoIP — field teams on mobiles are invisible

For those who've admin'd or consulted on CRM rollouts: has anyone actually solved call capture for mobile-first teams without turning reps into data-entry clerks? What worked, what flopped?