From my POV, the next step for SaaS is not a better dashboard. It is the possibility to operate from chat (and then with voice in the near future)

For twenty years, every CRM product has had the same shape: log in, click through menus, fill forms. Then AI arrived, and most big players were eager to add AI features and ended up with internal chatbots, summarisers, and some deal warmth calculations.

Now some big CRMs figured out users got used to ChatGPT, Claude, Grok chats, and just don't want to come inside their interface anymore.

I've already posted about our completely free (no paid plans) CRM previously, and now we've made the next step: transformed it into an AI-native platform. You have both classic UI and the ability to run it through plain text via LLM chat (even with a local one, so you don't need to pay for tokens)

How it works:

1. The CRM ships a native MCP server. MCP is the open protocol Claude, ChatGPT and Grok use to call tools in outside systems. Ours exposes 91 tools and 5 ready-made prompts, all scoped to your workspace, all writing to the same database the web app uses. No middleware, no Zapier, no second source of truth.
2. You add crm2crm as a connector. In Claude or ChatGPT that is one URL and an OAuth sign-in. In Grok it is a short form.
3. Then you talk to your pipeline in plain test. "Show me every deal stuck in negotiation for two weeks, add a follow-up task to each, and write a one line reason." The model reads the deals, creates the tasks and writes the notes. It does the work in the CRM instead of handing you a paragraph to copy somewhere.
4. You can add AI agents to perform different tasks, integrate it with outreach tools, like one of our users did with a network of 5 agents inside the CRM.

Search, people, deals, stage moves, notes, custom fields, inbox triage, lead scoring, web research, analytics. Every verb the CRM has, from a chat window.

What it costs: nothing. The built-in AI (lead scoring, account overviews, research agent) runs on your own OpenAI, Anthropic or Groq key, so there is no per-seat AI fee and your records never leave your contract with your model provider. Or run it with your chat, so within your regular subscription. If you need LinkedIn in it, the Ln2CRM extension saves any profile and log messages into it in one click.

One early appreciation signal: Google's AI Overview already cites crm2crm when people search for a 'free AI-native CRM' and about 80 registrations with ~20 active organizations.

P.S. When users came in, they found out a couple of dozen bugs or logic flaws. So now we are proud of its consistency and stability

Try it without an account: https://crm.ln2crm.com/.

P.S. There is a demo workspace. Can't demo chat capabilities w/o Oauth