I’m designing a photographic history exhibit for a prestigious university. The project requires a series of panels that each depict a different decade, from the 1930s to the present.

Client: “You know, this is all great, but it could use a little more diversity. Right now, there are a lot of photos of all white men, and we don’t want to send the wrong message.”

Me: “Okay, that’s a reasonable request. I could pull some photos of your black student organizations and women’s center and add those to the panels showing the school’s more recent history.”

Client: “Actually, we’d love more diversity in the early panels too.”

Me: “What do you mean?”

Client: “Like this panel depicting the university in the 30s. All the photos are of white men!”

The school did not admit black students until the 1970s.